Food and Beverage Reporter Article on Buchulife Herbal Water
Food and Beverage Reporter features Buchulife Herbal Water in their article: Liquid Distinction.
Melissa Jane Cook sips from bottles of aqua to discover new flavours, packaging developments and a herbal alternative.
The natural, herbal alternative
Buchulife Herbal Sparkling Water is a sugar-free, aspartame-free and colourant-free beverage boasting naturally-occurring antioxidants, bioflavonoids and vitamins sourced from the oil of the buchu leaf, an endemic species to the Cape floral kingdom.
This is according to Karin McCann, operations manager at Buchulife, who adds that this innovative alternative to hydration - compared to the sugar-inundated beverage market of SA - is produced in four variants: Natural, Cranberry, Lime and Blackcurrant. “All combine pure, gently-carbonated spring water from the Franschoek Valley with organic buchu extracts and natural flavour extracts.”
“Scientifically-formulated Buchulife Herbal Waters contain the bioflavonoids quercetin, rutin, hesperidin, diosmin, as well as diosphenol and vitamins A, B and E. These compounds have been shown to fight inflammation and the free radicals that cause ageing,” says McCann. “The anti-inflammatory properties, together with the healing qualities of a host of bioflavonoids which naturally occur in buchu, help the body combat free radicals and enhance general well-being.”
Bonaqua’s new look make over
Coca-Cola SA has revitalised the logo and created an eyecatching label design for its new lightweighted Bonaqua bottles, which are in line with market trends and consumer needs.
This is according to Linda Appie, senior brand manager for Bonaqua and Valpré, who explains that the brand team went with bold colours that drive excitement and allow for shelf stand-out. “This new design is daring, bold and funky, just like Bonaqua,” says Appie. “We also had to ensure that we kept in line with international environmental packaging trends, indicating a shift towards using less PET per bottle.”
She adds that everything else about the product remains the same. “Bonaqua goes through a seven-step purification process after which just the right amounts of flavour and carbonation is added to deliver a fun and refreshing taste.”
The new-look Bonaqua is available in the 500ml and 1.5-litre bottle sizes – across the plain still and sparkling flavoured water ranges, which are available in plain still as well as Litchi, Naartjie, Strawberry, Apple Mint, and Lemon Lime variants.
Tsitsikamma Crystal sets new flavours in motion
Judy Woodgate, managing member of Tsitsikamma Crystal Spring Water, explains that Tsitsikamma chose to add flavoured waters to its range in response to consumer demand. “A great deal of research went into establishing exactly what discerning consumers really want when they purchase flavoured water: which flavours, how many kilojoules, the level of carbonation, etc.”
The company enlisted the help of one of the most talented product developers in SA to help develop its flavours. “It took two years in total to develop the first four flavours: Lemon, Litchi, Naartjie and Marula. We conducted blind taste tests until Tsitsikamma Crystal came up trumps,” says Woodgate. “Berry was later added to the hamper, and by request we recently completed another flavor development project in search of the perfect Pineapple and Apple flavours.”
“The goal of our flavoured water range is to offer a healthier alternative to soda and fruit-flavoured beverages - with a much higher sugar content - so they contain only 96 kilojoules per 100ml,” Woodgate states. “The range is caffeine-free, contains no colourants, and the flavours have been enhanced without adding excess kilojoules, a key to weight maintenance and weight loss.”
Tsitsikamma Crystal uses PET which is 100% recyclable and funds recycling initiatives and infrastructure with the goal to reduce the environmental impact of post-consumer PET on the South African landscape.
Woodgate adds: “In our ongoing endeavour to further shrink our carbon footprint, all preforms and bottles are now manufactured at the source, reducing transport and related carbon emissions.”
Nestlè launches electrolyte rich spring water
Nestlè Waters has launched its premium spring water brand Resource – marketed on the basis of its natural electrolyte content – across Southern California, and plans to roll out its distribution across the US in the next few years.
Larry Cooper, senior marketing manager at Resource, says that Southern Californian supermarkets and convenience stores are now selling Resource in 1 litre and 700ml bottles made from 50% recycled PET at suggested retail prices of $1.69 (R14.05).
He describes the core target audience for Nestlè Waters’ premium water as women aged 35-45, “typically” married and with children, who are affluent, have a holistic lifestyle, and tend to be thought-leaders who are passionate about discovering the latest trends and products.
Marketed as 100% natural spring water with zero calories, Resource is novel to the extent that it includes electrolytes, naturally occurring in springs, for a ‘crisp, clean taste’.”
According to Cooper: “Our electrolytenment campaign reminds the consumer to look at the product, in an enlightened and holistic way, as a healthful natural beverage sourced and packaged in a way that is good for you and mindful of the environment.”
Variable electrolyte content
He explains that the electrolyte content variesfrom bottle-to-bottle,depending on the specificsprings from which thewater is sourced. “Our longterm goal is to be ableto source the water fromadditional local springs.”
As for the plastic container itself, he explains that Resource was first launched in 2009 in select Whole Foods, using 25% recycled plastic. “As the supply of high-quality affordable PET increases, we are able to increase the amount in our bottles,” with the subsequent move to 50% recycled plastic, Cooper adds.
Food and Beverage Reporter – July 2012